Before getting into coffee ourselves, we didn't really know what separated good coffee from great coffee — the wheat from the chaff, so to speak. Still to this day, we have no interest in being coffee snobs; it's just not our style. But we do have an interest in offering everyone great coffee at a great price.
So what makes Campagna Coffee great?
Generally, it comes down to the coffee specie, altitude, and bean size.
You've probably heard of "arabica" and "robusta" coffee. Arabica coffee is regarded as higher quality with a milder flavor and more complex aroma, and Arabica is what we roast here at Campagna.
As for altitude: the higher the better. It takes longer to grow coffee at higher altitudes, so there's a slower maturation process. Over a longer maturation process, more flavors develop as seasons, soil conditions, and plants surrounding the coffee change. This is what's meant by "complexity."
The same goes for bean size: bigger beans take longer to grow, and this longer growing window allows a variety of flavors to develop. Each coffee-producing country grades coffee bean size differently, so it's hard to compare coffee across countries; so our approach is to buy the largest coffee bean grade from each source country. In other words: we like big beans, and we cannot lie.
Many other factors also affect coffee quality, but the above is a good start for understanding what we mean by great coffee here at Campagna.
But really, you're the best judge. Taste for yourself.